Executive summary
View of banking
Perception of fees
Fairness vs frequency
Communicating
Recommendations
Methodology
2022 Update
Banks, Customers and Fees
An In-Depth Look for Bank Marketers
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Table of Contents
Customers hate fees. But how much, and what kinds, when and why? And what can you do about it? Browse our second annual report to learn how fees impact customer sentiment, loyalty and behavior.
Executive summary
View of banking
Perception of fees
Fee fairness vs. frequency
Communicating fees
Recommendations
Methodology
Customer Insight
s
2022