Methodology
Partnering to uncover insights and opportunity.
McGuffin Creative Group partnered with YouGov to conduct a comprehensive survey of banking customer sentiment toward banking fees.
- The survey consisted of a nationally representative sample of 2,059 U.S. adults (18+) with a checking and/or savings account.
- Fieldwork was undertaken June 8-15, 2022.
- The respondents were asked a series of questions to gauge their attitudes toward a range of different bank fees, how well their bank communicates their fees and how they view their banking relationship as compared with other common service relationships, like those with cable and internet companies, streaming services and utilities.
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"Wow! McGuffin is amazing! They put exactly what was in my mind into an actual marketing piece."
Kristina Bierwagen
Senior Product Manager
Bank of the West
